The MicroInfluencers blog
Micro-influencer marketing, made practical
Plain-language writing for brands and creators: what makes a micro-influencer worth hiring, how to spot fake followers and read real engagement, how to run a campaign end to end, how FTC #ad disclosure works, and how creators land paid brand deals. No jargon, just what helps you get real results.
What Is a Micro Influencer? Follower Tiers, Engagement, and Why Brands Hire Them
What is a micro influencer? A clear definition of the 1k to 100k follower tier, why their engagement beats macro accounts, and how brands find and hire them.
Micro Influencer Marketing Examples: 7 Campaigns That Actually Worked
Micro influencer marketing examples across beauty, fitness, food and ecommerce, with the brief, the creators, and what made each campaign convert.
Micro vs Macro Influencers: Which Drives Better ROI for Your Brand?
Micro vs macro influencers compared on reach, engagement, cost, and trust, so you can choose the tier that fits your budget and your goals.
How to Run an Influencer Campaign: A Step-by-Step Playbook for Brands
How to run an influencer campaign from goal-setting to payment. A practical playbook covering briefs, creator vetting, FTC disclosure, and measuring results.
FTC Influencer Disclosure Rules: How to Use #ad and #sponsored Correctly
FTC influencer disclosure rules explained for brands and creators. When you must disclose, how to use #ad and #sponsored, and how to keep every campaign compliant.
Are Micro Influencers Worth It? What Brands Actually Get for the Money
Are micro influencers worth it? An honest look at what the 1k to 100k tier delivers, what it costs, where it fails, and how to run a first test that proves it.
How to Reach Out to Micro Influencers (Templates That Get Replies)
How to reach out to micro influencers: what to say, DM or email, how much to offer, when to follow up, and copy-ready outreach templates for paid and gifted collabs.
How to Measure Influencer Marketing ROI (Formula, Attribution, and Benchmarks)
How to measure influencer marketing ROI: the formula, what counts as campaign cost, how to attribute sales with codes and tracked links, and what a good return looks like.
Influencer Engagement Rate: How to Calculate It and What Counts as Good
Influencer engagement rate explained: the formula, benchmarks by follower tier, and how to spot fake engagement before you hire a creator.
Influencer Marketing Agency vs Platform: Which Should Your Brand Use?
Influencer marketing agency vs platform compared on cost, control, speed and who each fits, so you can decide whether to outsource campaigns or run them yourself.
How to Find Micro Influencers for Your Brand (5 Methods That Work)
How to find micro influencers who actually fit your brand: five practical methods, from hashtag and follower mining to AI matching, plus how to vet them before you pay.
How Much Does Influencer Marketing Cost? A 2026 Budget Guide for Brands
How much does influencer marketing cost in 2026? Real rate ranges by follower tier and platform, what platforms and agencies charge, and how to budget your first campaign.
B2B Influencer Marketing: How It Works and Why It Beats Ads
B2B influencer marketing explained: how it differs from B2C, which creators and platforms work, and how to run a campaign that drives pipeline instead of vanity reach.
Ready to put it to work? Explore finding micro-influencers and how it works, or compare plans.
Reading is good. Watching the match run is better.
Describe a sample campaign and watch the match engine return a ranked, engagement-verified shortlist of authentic micro-influencers in seconds, ready for you to brief, approve and pay.
AI-matched · engagement-verified · no fake followers