Modash vs Upfluence: 2026 Pricing Compared

Modash and Upfluence are priced and built for different buyers. Modash publishes everything: $299 a month for Essentials and $599 for Performance, dropping to $199 and $499 if you prepay a year, with Enterprise from $14,700 a year and a 14-day free trial that needs no card. Upfluence publishes nothing, quotes you after a demo, and states a 12 month minimum contract on its own pricing page. The database gap runs the other way from what the prices suggest: Modash advertises 380M+ profiles, Upfluence 14M+. Pick Modash if you want to self-serve, test cheaply and search wide. Pick Upfluence if you want ecommerce attribution and a managed relationship, and you can commit for a year.

Upfluence was checked against its own pricing and product pages on 13 August 2026, and Modash was re-checked on 14 August 2026. That matters in this category, because both companies have re-priced inside the last eighteen months and most of the comparison articles ranking for this question are quoting models that no longer exist. Modash was re-verified again on 26 August 2026 and its plans were unchanged, which is written up in full in our Modash pricing guide.

How much does Modash cost?

Modash publishes its full price list, including the annual discounts and the payment fee thresholds. There is no quote process.

The trial is the part worth planning around. It runs 14 days with no credit card, but it is metered rather than open: 20 profile views, 6 email unlocks and 10 tracked creators. That is enough to judge whether the data quality is real and whether the interface suits you. It is not enough to run a campaign. Go in with a shortlist of 20 accounts you already suspect are a fit, and spend the profile views checking whether Modash agrees with you.

The fee structure is the genuinely useful bit. Paying creators and running affiliate links through Modash is a Performance-tier feature, and it costs nothing until you cross $10,000 a year across payments and affiliates combined, or $100,000 on Enterprise. Above those lines it is 5%. If you expect to pay creators $30,000 next year on Performance, that is $1,000 in fees on top of the $5,988 subscription, and you should budget it now rather than discover it in month nine.

How much does Upfluence cost?

Upfluence does not publish pricing. Its pricing page names three packages, Find High-Impact Creators, Scale Creator Programs and Run Programs on Autopilot, with no dollar figures attached to any of them. The page says pricing is customized by the modules you select and the size of your team, and that the fastest route to a number is booking a demo, where you get a tailored quote on the first call.

Two things it does state plainly, and both are decisive. The first: "our minimum contract is 12 months". Upfluence frames this as what lets it assign a dedicated account manager, which is a fair argument, but it is still a year of committed spend before you know whether the channel works for you. The second: "Upfluence takes no percentage of sales", with zero fees on tracked sales. If you are running an affiliate-heavy program at volume, that is a real advantage over percentage-based models, and it partly offsets the commitment.

Because Upfluence publishes nothing, every figure in circulation is third party and should be read as a planning range rather than a price. Influencer Marketing Hub's Upfluence page reports roughly $478 a month for an entry configuration. Vendr, which aggregates real procurement contracts, reports a median buyer paying around $15,000 a year. Those two are roughly consistent with each other once you account for multi-module setups, but neither is an Upfluence number and we would not budget off either without a quote.

Modash vs Upfluence: the side by side

Which has the bigger influencer database, Modash or Upfluence?

Modash, by a wide margin on the headline number: 380M+ profiles against 14M+. But the two companies are counting different things, and the gap is smaller in practice than 29 to 1 suggests. Modash indexes every public Instagram, TikTok and YouTube profile above 1,000 followers, which is close to indexing the whole open internet of creators. Upfluence's 12 million is a curated and enriched set, with contact data and ecommerce signals attached.

What that means when you are actually searching: Modash will find the obscure 4,000 follower account in your exact niche that no curated database has bothered to enrich, and it will find a lot of noise alongside it. Upfluence will return fewer results with more attached to each one. If your problem is that you cannot find small creators in a narrow vertical, breadth wins. If your problem is that you find them and then cannot reach or evaluate them, depth wins.

Which one is better for a Shopify store?

Upfluence, if ecommerce attribution is the point of the exercise. It integrates with Shopify, WooCommerce, Magento, BigCommerce, Amazon and Klaviyo, and it can identify creators who are already your customers, which is the highest-converting cold list in influencer marketing. Modash integrates with Shopify for discount codes, gifting and sales tracking, which covers the common case well, but the surface is narrower.

The counterweight is that Upfluence's advantage only pays off if you are running enough revenue through the channel to care about attribution precision. On a store doing $40,000 a month, a year of committed platform spend to attribute more accurately is usually the wrong trade. Getting campaign data out of either platform and connected to the rest of your stack is often the cheaper way to close that reporting gap.

Do I need Modash or Upfluence if I only work with micro influencers?

Often neither, and this is worth being blunt about because it is the most common mismatch we see. Both platforms are priced for programs where the software is a small fraction of the creator spend. If you are paying micro and nano creators $50 to $300 a post and running maybe fifteen collaborations a quarter, a $299 to $599 monthly subscription is a large share of the budget, and a 12 month commitment is larger still.

The math flips somewhere around $5,000 a month in creator spend. Below it, the platform fee distorts the program. Above it, the time saved on discovery and tracking pays for itself quickly. Work out your own crossover before you sit through either demo, because the answer is arithmetic rather than opinion. If you land below the line, a micro influencer marketing platform priced for that band will serve you better, and our own plans start at $49 a month with no annual contract.

Does Modash have a free trial?

Yes. Modash runs a 14 day free trial with no credit card required, limited to 20 profile views, 6 email unlocks and 10 tracked creators. It is self-serve, so you can start it without speaking to anyone. Upfluence also offers a trial, but it is arranged after the demo call rather than being available from the website, which makes it a slower way to answer a simple question about fit.

Is Upfluence worth the 12 month contract?

It can be, under two conditions. The first is that you already know influencer marketing works for your brand, so the year is a scaling decision rather than a test. The second is that you will genuinely use the ecommerce integrations and the account management, because those are what you are paying the commitment premium for. If you are still testing whether the channel converts, a year is the wrong instrument, and the fact that Upfluence takes no percentage of tracked sales does not compensate for committing budget you may want back in month four.

What are the main alternatives to both?

The category splits cleanly by whether the vendor will tell you the price. GRIN publishes: a permanent free tier, then $200, $500, $1,000 and $1,500 a month, metered by AI credits rather than seats. Modash publishes, as covered above. On the other side, Upfluence, Aspire, CreatorIQ and Traackr all quote after a call. Vendr reports a $39,250 median annual contract for CreatorIQ, and Traackr publishes no pricing at all, with public estimates that disagree with each other by a factor of three.

If you want the full field side by side, our roundup of the best influencer marketing platforms carries the current pricing for each. If you are weighing one of these two specifically against a micro-first option, we keep detailed breakdowns for the Modash alternative and the Upfluence alternative. And if GRIN is also on your shortlist, GRIN vs Upfluence covers that pairing with the same pricing checks.

How to decide in one sitting

Start with the commitment question, because it eliminates faster than any feature list. If you cannot sign a 12 month contract this quarter, Upfluence is out and the decision is Modash against a cheaper micro-first tool. If you can, the question becomes whether ecommerce attribution and a dedicated account manager are worth roughly triple the entry price.

Then run the trial you can actually get. Modash's 14 day window costs nothing and answers the only question that matters early: does the creator data hold up in your specific niche. Search for ten creators you already know are a good fit and see whether the platform surfaces them, and whether the engagement figures match what you can verify by hand. A database of 380 million is only useful if the twenty accounts you care about are described accurately.

Finally, price the fees rather than the subscription. Modash's 5% above $10,000 in annual payouts and Upfluence's zero percentage on tracked sales point in opposite directions, and which one wins depends entirely on whether your program is paid-post heavy or affiliate heavy. Model both against your actual planned spend for the year. The subscription is rarely the biggest number on that page.