Micro influencer marketing, your questions answered

You describe your brand, your niche and your goal, and the AI matches your brief to a ranked shortlist of micro and nano creators in seconds, scored on audience fit, engagement and authenticity. Instead of scrolling hashtags and guessing, you start from a curated short list of real, relevant creators in the 1k to 100k follower band. From there you vet, pick, brief, approve content, track performance and pay, all in one place. See how to find micro-influencers.

The AI reads your brief, the niche you sell into and the audience you want to reach, then ranks creators on how well their audience fits your brand, how strong and real their engagement is, and how authentic their following is. It surfaces the best-fit micro and nano creators first, with the scores behind each match visible, so you can see why a creator made the shortlist rather than taking a follower count on faith. See how it works.

Seconds. You describe your brand and the AI returns a ranked shortlist almost immediately, so discovery stops being the slow part of a campaign. You spend your time reviewing strong, vetted matches and briefing the ones you like, not building search filters and sifting through results.

Instagram, TikTok and YouTube. Starter covers Instagram and TikTok, and Growth and above add YouTube, so you can match, hire and run creators across the platforms where micro and nano audiences are most engaged, all from one workspace.

Real. Every creator is fake-follower-checked and engagement-verified before they ever reach your shortlist, and the AI scores authenticity so inflated or purchased followings are filtered out. We do not sell follower counts you have to take on trust. The whole point of the marketplace is that you pay for genuine reach and real engagement, never bots. See the fake-follower check.

FTC disclosure is built into every brief. When you brief a creator, clear #ad and #sponsored disclosure requirements are baked in, so collaborations stay compliant without you policing every post by hand. Disclosure is part of what makes a recommendation credible, not a tax on the campaign. Read the FTC disclosure rules.

Yes. Each creator on your shortlist comes with audience-fit, engagement and authenticity scores, and every one has already passed a fake-follower and engagement check. You review the vetting, approve the creators you want and approve their content before it goes live, so you always know what you are paying for.

Yes. You brief creators, approve their content, track how each post performs and pay creators, all in one place, so you are not juggling DMs, spreadsheets and separate invoices. Performance is visible rather than emailed over as screenshots, and payments are handled in-platform on Growth and above.

No. The marketplace is built for the 1k to 100k micro and nano band, where engagement and trust tend to be highest and rates are far lower than macro influencers or celebrities. Brand plans start at $49 per month, you set your own campaign budget, and the same spend books far more authentic voices than one big name would. Lean DTC and growth teams are exactly who this is for.

You set the budget for each campaign, and micro and nano creators charge far less than macro influencers, so your budget goes further. Your subscription covers the platform, AI matching and vetting, and a small marketplace fee applies on creator payouts. See typical figures on our guide to micro-influencer rates. See micro-influencer rates.

Yes. Creators join free and keep 100% of agreed deal rates, minus standard payment processing. You build a verified profile, get matched to paid brand deals that fit your niche, and brief, post and get paid in one place. See it for creators.

Choose Get started and confirm your email, then describe your brand and your first campaign. The AI returns a ranked shortlist of vetted micro-creators in seconds, and you brief, approve, track and pay from there. Brand plans are paid and start at $49 per month, and there is no long setup, you are matching creators in minutes. See pricing.