ShopMy Pricing for Brands: Real Cost, Plans and GMV Fees

ShopMy does not publish pricing anywhere on its own site. Checked on 9 September 2026, shopmy.us/pricing returns HTTP 200 and renders "Sorry, this page isn't available", and so does every other path we tried, so a status-code check tells you nothing. Every dollar figure circulating about ShopMy comes from third parties. Those sources agree on roughly $399 a month for the entry affiliate package, with a percentage of creator-driven sales charged on top, rising to a quoted custom tier reported at around $2,799 a month for full access.

The percentage is the part worth your attention, and it is also the part the comparison articles get muddled. You will find ShopMy described as charging 3.9 percent and as charging 2.9 percent, usually without either number being tied to a plan. Those are not competing reports of one fee. They are two different rates attached to two different packages, and the direction runs the opposite way to most people's intuition.

How much does ShopMy cost for brands?

Based on the most detailed published breakdown available, the brand side of ShopMy runs on two packages plus a separate charge for paid campaigns.

Package	Reported subscription	Reported fee on top	What it is for
Affiliate	About $399 a month	3.9% of creator-driven sales	Affiliate links, commission tracking, creator storefront placement
Network access	Quoted by sales, reported around $2,799 a month at the top	2.9% of creator-driven sales	Adds creator discovery, messaging and analytics across the network
Opportunities campaigns	On top of whichever subscription you hold	15% platform fee on the campaign budget you deposit	Paid posts, where creators receive a flat fee for deliverables

Two caveats, stated plainly because they matter more than the numbers. First, none of this is confirmed by ShopMy. Second, the only source that breaks the packages down to this level of detail is a blog run by a competing influencer marketing platform. That is not a reason to dismiss it, but it is a reason to treat these as reported figures rather than verified ones, and to get a written quote before you budget from them.

ShopMy's pricing page returns a 200, and there is nothing on it

This is the part we can verify, and it is genuinely unusual. We requested shopmy.us/pricing on 9 September 2026. The server returned HTTP 200. The rendered page shows the ShopMy logo above the line "Sorry, this page isn't available. It may have been moved, deleted, or the link may be incorrect."

Then we tried the other paths a pricing page normally hides behind: /plans, /pricing-plans, /brands, /for-brands, /demo and /contact. All of them returned HTTP 200 as well. The site is a client-rendered application with a catch-all route, so a successful status code is the default response to any URL you invent, whether it exists or not.

That is worth knowing beyond ShopMy. If you are checking a vendor's pricing page yourself, or you are reading someone who says they did, a 200 is not evidence that a pricing page exists. On this domain a text fetch of every path returned an empty body, which means the pricing information is not merely gated, it is not in the HTML at all.

We have now seen five distinct patterns behind "the vendor does not publish pricing", and it is useful to be able to name them: a straight 404 (Heepsy, Aspire at one point), a demo booking form dressed as a pricing page (HypeAuditor, Stack Influence), a 301 redirect to a sales form (aspire.io/plans), a signup wall (Billo), and now a soft 404 that answers 200 (ShopMy). Only the first three are visible from a status code.

The cheaper plan carries the higher percentage

Here is the detail nobody appears to have modelled, and it inverts the usual advice.

Almost every SaaS ladder you have bought works one way: the entry plan is cheap in fixed cost and expensive in everything else, and moving up buys you volume. ShopMy, if the reported figures hold, does something different. The entry Affiliate package has the low subscription and the high transaction rate at 3.9 percent. The expensive Network Access package has the high subscription and the low rate at 2.9 percent. So the plan decision is not a feature decision, it is a break-even calculation on your sales volume.

The spread between the two rates is 1.0 percentage point. Every $100,000 of monthly creator-driven sales is therefore worth $1,000 a month on the lower rate. Set the two packages equal and solve for the volume where they cost the same:

Monthly creator-driven GMV	Affiliate at $399 + 3.9%	Network at $2,799 + 2.9%	Which is cheaper
$25,000	$1,374	$3,524	Affiliate, by $2,150
$100,000	$4,299	$5,699	Affiliate, by $1,400
$200,000	$8,199	$8,599	Affiliate, by $400
$240,000	$9,759	$9,759	Identical
$400,000	$15,999	$14,399	Network, by $1,600

The crossover sits at $240,000 a month, which is roughly $2.9 million a year in creator-attributed sales. Below that the entry package is cheaper even though its rate is worse. Above it the expensive package is the cheap one, and the gap widens by $1,000 for every additional $100,000 of monthly volume.

Treat that number as illustrative rather than a quote, because the $2,799 figure is reported and the top tier is negotiated. But the shape holds whatever the real numbers are: with a percentage-based ladder, the plan you should be on is decided by your sales volume, not by the feature list, and the sales conversation will not frame it that way.

A percentage of GMV is not a percentage of your margin

The failure that costs brands real money here has nothing to do with which tier they picked. It is that a fee quoted on gross merchandise value gets mentally filed next to a software subscription, when it behaves like a cost of goods line.

Work an example. You do $60,000 a month in creator-driven sales at a 40 percent gross margin, so $24,000 of gross profit. On the Affiliate package you pay $399 plus 3.9 percent of $60,000, which is $2,340, for $2,739 in total. Against revenue that is 4.6 percent and sounds modest. Against gross profit it is 11.4 percent, and it lands before you have paid a single creator commission, which on an affiliate program is typically another 10 to 20 percent of the same sales.

Stack those and the picture changes. Platform fee at 3.9 percent plus a 15 percent creator commission is 18.9 percent of revenue leaving before fulfilment, shipping or ad spend. That can still be an excellent trade, because those sales might not exist otherwise. It is a bad surprise if you budgeted the platform as a $399 line item. The practical habit is to model the percentage against contribution margin rather than revenue, and to set an alert on the line before it quietly outgrows the plan you compared it against, because unlike a subscription this one grows every month you succeed.

Which influencer platforms charge a percentage on top

Percentage pricing is common in this category and it is the single biggest reason two platforms with similar monthly prices produce very different bills. Here is where the vendors we track actually sit, with the date each figure was read from the vendor's own pricing page. ShopMy is the only row sourced from third parties, because it is the only one with nothing to read.

Platform	Subscription	Percentage on top	Checked
MicroInfluencers	$49, $149 and $399 a month, published, month to month	A small marketplace fee on payouts. We never mark up the rate the creator asked for	Own pricing page
ShopMy	Reported at about $399 a month, up to a reported $2,799	Reported 3.9% on the entry package, 2.9% on network access, plus 15% on Opportunities budgets	Third-party only, 9 Sep 2026
Refersion	$39 a month, or $199 a month	3% of affiliate-driven sales on the $39 plan, 2% on the $199 plan	4 Sep 2026
Collabstr	Free to browse, plus a Pro plan	10% booking fee from the brand, plus a separate 15% taken from the creator's payout	Aug 2026
Shopify Collabs	Free to install	2.9% processing on each commission payout, plus an FX fee	Aug 2026
GRIN	Free tier, then $200 to $1,500 a month on AI credit bundles	None. Metered by credits instead	6 Sep 2026
Modash	$299 and $599 a month month to month, $2,388 and $5,988 paid yearly, Enterprise from $14,700 a year	None. Metered by opened profiles	9 Sep 2026
Influencer Hero	$649, $1,049 and $2,490 a month, 3-month minimum, no trial	None	6 Sep 2026
Stack Influence	No monthly fee published, roughly $30 average per completed post	None. Creators are paid in product	Aug 2026
Aspire, Upfluence, CreatorIQ, HypeAuditor, Traackr	Nothing published. Demo required	Unknown until quoted	Aug to Sep 2026

Read the second and third columns together, never separately. Refersion at $39 a month plus 3 percent and Refersion at $199 a month plus 2 percent cross over around $16,000 of monthly affiliate sales, which is the same arithmetic as the ShopMy example at a tenth of the scale. A flat subscription with no percentage, which is what GRIN, Modash and we sell, has the opposite property: it is relatively expensive on a small program and it stops growing once the program works.

Who ShopMy is genuinely good for

It would be dishonest to run the numbers above and imply the product is overpriced. ShopMy occupies a real position and it is not one we compete for.

It is strongest for established brands in beauty, fashion and lifestyle that already have creator demand and want to convert it into trackable affiliate revenue. Its creator side is free and genuinely popular, which is the hard part of building a two-sided network, and the storefront model means creators curate products they actually use rather than posting one-off ads. If your problem is that creators are already tagging you and you have no way to attribute or reward the sales, that is the problem ShopMy solves well.

It fits badly in three situations. If your creator-driven revenue is small, the percentage is cheap in dollars but the $399 floor plus a sales call is a lot of process for a first campaign. If you need creators rather than a way to pay the ones you have, a discovery-led platform does more for the money. And if you cannot get a written quote quickly, the absence of any published price makes it hard to run a fair comparison, which is exactly the gap our influencer marketing platform pricing comparison exists to close.

For brands whose actual bottleneck is finding the creators in the first place, that is a sourcing problem rather than an attribution one, and the two need different tools. Our page on influencer sourcing platforms compares the four models on what it takes to fill a roster, and commission based influencer marketing covers the rates creators will actually accept when you pay on sales.

Questions brands ask about ShopMy pricing

Does ShopMy publish its pricing?

No. As of 9 September 2026 there is no pricing page on shopmy.us. The /pricing URL answers with HTTP 200 and renders a "this page isn't available" message, and no path on the domain serves pricing content to a plain text fetch. Every figure in circulation comes from third-party blogs and review sites rather than from ShopMy.

Is ShopMy free?

It is free for creators, who pay nothing and earn commission on the products they link. It is not free for brands. The brand side carries a monthly subscription reported at about $399 at entry, plus a percentage of creator-driven sales, plus a separate platform fee on paid campaign budgets.

What is ShopMy's commission or GMV fee?

Reported at 3.9 percent of creator-driven sales on the entry affiliate package and 2.9 percent on the higher network access package, with a 15 percent platform fee on budgets deposited for Opportunities paid-post campaigns. Those percentages are charged on gross sales, so they sit on top of whatever commission you pay the creator, not inside it.

Is ShopMy worth it for a small brand?

Usually not as a first influencer tool. The value is in converting existing creator interest into tracked affiliate sales, which assumes you already have creators posting about you. A brand still looking for its first ten creators is paying a $399 floor and a sales cycle for capability it cannot use yet, and would get more from a platform that finds and vets creators with a published price and no demo gate.

How does ShopMy compare to Refersion?

They are closer than the price gap suggests, because both charge a subscription plus a percentage of affiliate sales. Refersion is the cheaper entry at $39 a month plus 3 percent and is a pure affiliate tracking platform. ShopMy costs an order of magnitude more at entry and adds a creator network, storefronts and paid campaign tooling. If you only need tracking and payouts, the price difference is hard to justify. If you want the creator discovery attached to it, that is what the extra buys.

The one thing to do before you sign

Ask for the percentage in writing, ask which package it applies to, and ask what it is calculated on. Gross sales, net of returns, and net of discounts are three different bases, and on a program doing $60,000 a month with a normal returns rate the difference between them is real money. Then take your own last twelve months of creator-attributable revenue, multiply it by the rate, and put that number next to the subscription. On any percentage-priced platform that is the line that decides whether the deal is good, and it is never the number on the tile.