Heepsy Pricing 2026: Plans, Free Tier and What Heepsy Costs

Heepsy publishes its pricing, and on 3 September 2026 the ladder read Free at $0, Starter at $69 a month, Plus at $149 a month and Advanced at $229 a month, each paid annually, with a custom Enterprise tier above them. Almost every review site and comparison article still quotes $89, $249 and $369, which is the old ladder. Those figures are not slightly out of date. They describe a different product with different limits.

Two things make this worth writing down. The first is that the gap between the published price and the widely quoted price is large enough to change a purchase decision: Plus is listed at $149 and quoted at $249. The second is that we had it wrong too. Until today our own comparison table said Heepsy no longer published pricing at all. It does. The correction is below, along with why so many sources are stuck on the old numbers.

How much does Heepsy cost?

Read at www.heepsy.com/pricing on 3 September 2026, twice, from two separate fetches to confirm the figures were stable. The prices carry an asterisk on the page reading "Billed annually".

Creators tracked runs 0, 5, 50 and 100 across the paid tiers, and marketplace listings run 0, 1, 5 and unlimited. Creator payments appear on Plus and above. Contact detail export starts on Plus. Creator detection, which matches a list of your own customers or signups against the creator database, is Advanced only.

Why every comparison article quotes a different Heepsy price

Search for what Heepsy costs and you get $89, $249 and $369 from G2, from Capterra, from TrustRadius and from a long tail of vendor blogs that copied one of those three. Those sources also describe limits of 15,000, 40,000 and 60,000 search results and 50, 1,000 and 3,000 advanced profiles.

Put the two ladders next to each other and it is obvious they are not the same product.

Every price fell and every allowance fell with it. A brand budgeting from a review site is over by 40 to 67 percent on the subscription and also planning for a search volume it will not get. Both errors point the same direction on the price and the opposite direction on the limits, which is the worst possible combination for a procurement spreadsheet.

There is a mechanical reason the stale numbers persist. Heepsy sits behind a Cloudflare challenge. A plain request returns a 5KB interstitial, and a headless browser screenshot gets the "Performing security verification" page rather than the pricing table. We tried both today and both failed. Anything that compiles software pricing at scale hits the same wall, so the figures in circulation were transcribed by hand once and then copied forward by everyone who came after. Nobody re-reads a number they can quote from a competitor's blog.

Are the published prices monthly or annual?

Annual. The pricing page has a Monthly and Yearly toggle with "Save up to 25%" beside it, and the plan cards carry an asterisk reading "Billed annually". Heepsy's own FAQ confirms the discount: "you will get up to a 25% discount on any of our yearly plans", plus a separate 20 percent discount for NGOs.

So $69, $149 and $229 are what you pay per month when you commit to a year. Month to month is higher. At the full 25 percent the arithmetic gives roughly $92, $199 and $305, and we are labelling that as arithmetic rather than quoting it, because "up to 25%" is not the same as a flat 25 percent and the toggle would not render for us. If you are budgeting a month-to-month program, add 25 to 33 percent to the headline and confirm the exact figure in the app before you commit.

This trap is not unique to Heepsy. It is the single most common source of error in influencer platform pricing. Modash publishes $199 and $499 annually against $299 and $599 month to month. Collabstr shows $249 and $333 annually against $299 and $399. Influencity's annual $318 works out at $398 month to month. Four vendors, four pages that lead with the annual number, and a category of comparison content that reports all of them as if they were monthly rates.

Is there a free Heepsy plan?

Yes, and there are two separate free routes, which our own pages previously got wrong. There is an ongoing Free plan at $0 a month giving 500 search results, 10 advanced profiles, one project, the content gallery and the Shopify and WooCommerce integrations. Separately, signing up with a work email gets you a 14-day trial of almost all paid features with no credit card required. The Free plan is not a trial that expires. It is a permanent tier with lower limits, and for a brand that runs two or three creator campaigns a year it may be all you need from a discovery tool.

What is a search result, and what is an advanced profile?

This is the part of Heepsy's pricing that decides your real bill, and it is buried in the FAQ rather than on the plan cards. Both units are metered and both have a 30-day memory.

A search consumes 24 credits at a time, because every search returns 24 accounts and each returned account is one result. Heepsy states that results last 30 days, so re-running the same search inside that window costs nothing extra. An advanced profile is the full report on one creator, with audience demographics, authenticity score and performance history, and you have to request it deliberately. It also lasts 30 days once opened.

The practical consequence: searching is cheap and evaluating is not. On Starter, 5,000 results is roughly 208 searches a month, which almost nobody exhausts, while 100 advanced profiles is about five properly vetted shortlists of twenty. The profile allowance is what pushes teams up a tier, not the search allowance. The same pattern shows up at Modash, where the metered unit is "opened profiles" rather than searches. If you are sizing a plan, count the creators you will actually need to evaluate in a month and ignore the headline search number.

Heepsy pricing against the rest of the category

Heepsy moves back into the published column with this check, which is worth noting because it has been listed as unobtainable in our tables since August. Every row below was read at the vendor's own pricing page on the date shown.

Six of thirteen publish a figure you can read without talking to a salesperson, and Heepsy is now the cheapest paid entry point among them. That is the honest headline for a small brand: at $69 a month on an annual plan it is one of the few serious discovery tools in reach of a budget that does not have a procurement process attached to it. Our full published-price comparison of influencer marketing platforms keeps the same dates row by row.

What the money actually buys, and where it stops

Heepsy is a discovery and outreach tool that has grown a workflow around itself. Search and filters, audience analytics with an authenticity score, projects with a Kanban view, outreach with two-way email sync and automated follow-ups on the higher tiers, a creator marketplace where you post a campaign and receive proposals, branded application pages where creators apply directly, content tracking and creator payments from Plus upward.

That is a wide feature list for $69 to $229, and the trade for the width is depth in two places. The evaluation allowance is tight, as covered above. And the search index is global and public rather than opt-in, which Heepsy is straightforward about: its FAQ says the search covers millions of public accounts plus thousands of opted-in creators who "tend to have higher response rates than average". That distinction matters more than any feature on the list. Emailing a creator who never asked to hear from you is a cold outreach problem with a cold outreach reply rate, however good the filters were that found them.

One genuinely useful detail for agencies: profile exports come out as white-labeled PDFs you can hand to a client without Heepsy's branding on them. You will still be the one turning those exports into a deck for the pitch, but starting from a clean PDF rather than a screenshot saves an hour per client.

One claim we could not verify: several third-party reviews say Heepsy takes a 12 percent commission on creator payments processed through the platform. Creator payments appear as a Plus and Advanced feature on the pricing page, but no fee percentage is stated anywhere we could read, and the same sources are wrong about the subscription prices. Treat the 12 percent as unconfirmed and ask before you route payouts through any platform, because a payment fee usually dwarfs the subscription.

Is Heepsy worth it?

For search and vetting on a small budget, yes, and the Free plan makes that a cheap thing to find out. Run a few searches, open ten profiles, and see whether the audience data tells you anything you could not get by looking at the account yourself. If it does, $69 a month on an annual plan is a fair price for a serious index with authenticity scoring attached.

The question to sit with is what happens after the shortlist. Heepsy's outreach is email to creators who did not ask to be emailed, at 300 a month on Starter, and reply rates on that are what they are. If your program depends on getting twenty creators to actually say yes, the constraint is not how many profiles you can open, it is how many of the people you found will answer.

That is the split we sit on the other side of. MicroInfluencers is a marketplace: creators join to find paid brand work, so instead of a cold email you send a structured brief with the fee, deliverable and deadline attached and they accept or decline inside the platform. The AI returns a ranked shortlist of engagement-verified creators in the 1k to 100k band from a plain description of your brand, and briefs, approvals and payments run in one place, from $49 a month month to month. Where Heepsy is clearly stronger is raw index size, filter depth and the analytics report on any public account, and our Heepsy alternative comparison sets out both sides properly.

If the reason you are pricing tools is a specific campaign with a date on it, the software decision may not be the one that matters. Booking creators for a launch or an opening runs on a different clock, and hiring an influencer for an event covers the lead times and the travel costs that catch people out. If you are pricing the creator side rather than the software side, what influencer marketing costs has the fee ranges.

All Heepsy figures read at www.heepsy.com/pricing on 3 September 2026 via two independent fetches through a reader proxy, after a direct request and a headless screenshot were both blocked by a Cloudflare challenge. Quoted FAQ wording is Heepsy's own. Month to month estimates are our arithmetic from the published annual rate and the stated "up to 25%" discount, not quoted figures. Prices change, so check the date on any pricing figure before you budget from it, including this one.